System, apparatus and computer-implemented method for generating adaptive electronic notifications

A system for generating adaptive notifications including processors and memories storing instructions that configure the processors to perform operations. The operations include generating an item list for notifications to a client ID, selecting a first item from the item list for notification, the first item being selected having a highest priority score and a lowest lifecycle timer, encoding a first landing page by encoding a product code and a tracking cookie in a URL configured for redirection to a first webpage by a redirect server, and transmitting a first notification with a payload including the first landing page and a first message; after transmitting the first notification, modifying priority scores and updating lifecycle timers based on determining whether the client device visited the first landing page; selecting a second item from the item list for notification.