Social entity previews in query formulation

Systems, methods, computer storage media, and user interfaces are provided for providing social entity previews during query formulation. A search interaction is received from a user. The search interaction may comprise an interaction with a device or application or a learned intent based on a previous interaction. An entity intent of the search interaction is identified. The entity intent corresponds to a social entity. Social updates are retrieved from a plurality of social networks associated with the social entity. The social updates may be aggregated and ranked for the social entity. A social entity preview is provided for the social entity. The social entity preview may comprise metadata corresponding to the social entity and associated with the social updates or social networks.