PCIe SMBus slave address self-selection

Embodiments of the invention describe an apparatus, system and method for slave devices to ''self-select'' their own Inter-Integrated Circuit/System Management Bus (I2C/SMBus) slave addresses upon initialization. Embodiments of the invention describe logic/modules to retrieve a first SMBus slave address included in non-volatile memory for a slave device, wherein said slave device is communicatively coupled to a host system via an SMBus. A first message (e.g., a ping) is transmitted to the first SMBus slave address via the SMBus. If a response to the first message is not received, the first SMBus slave address is selected for the slave device. If a response to the first message is received, the first SMBus slave address is changed by an offset value to determine a second SMBus slave address for transmitting a second message via the SMBus.