SYSTEM FOR MEASUREMENT OF TV AUDIENCE IN REAL TIME, FOR DISTRIBUTION OF TARGETED AUDIO-VIDEO ADVERTIZING, ENSURING USER'S INTERACTION WITH AUDIO-VIDEO CONTENT

The invention relates to a system for measuring TV audience in real time, for distribution of TV audio-video advertizing to a target public, ensuring user's interaction with the audio-video content. According to the invention, the system comprises a smart mobile phone (1) running a software application (2), connected in a LAN, by means of a wireless router (R) which generates the LAN, to a smart TV set (6) provided with a UPnP TV communication interface (7) and/or with a service for communication to a third application, such as WebSocket, and a central server (3) running another software application (4) which receives data from the smart phone (1), stores them in a data base (11), analyzes them and displays real-time reports to a certain customer, reports referring to the audio-video content viewed/listened on TV, the users who effectively watch said content and their manner of interaction with the video-audio content, based on the date sent by the smart phone (1), saved on the server (3), in the data base (11) managed by the software application (4), the reports being displayed on a web interface (5). At the same time, the real-time monitoring and analysis, at the server (3) level, of the audio-video signal(s) of the audio-video content broadcasted by providers on the TV channels, in order to detect the time intervals in which advertisments are broadcasted, and the synchronization of said data with the data received from the smart phone (1) regarding the content viewed by a certain user on TV (6) will enable, taking into account the user's preferences, the server (3) to transmit to the TV set (6) suitable audio-video content, adapted to each type of user, while offering the possibility of purchasing, in real time, by a smart phone (1)-initiated order, the goods/services advertized on TV. Invenţia se referă la un sistem pentru măsurarea audienţei TV în timp real, pentru distribuţia de reclame audio-video TV destinate unui public ţintă şi care asigură interacţiunea utilizatorului cu conţinutul audio-video. Sistemul conform invenţiei este alcătuit dintr-un telefon (1) mobil inteligent pe care este instalată o aplicaţie (2) software, conectat într-o reţea LAN, prin intermediul unui ruter (R) fără fir generând reţeaua LAN, cu un televizor (6) inteligent care dispune de o interfaţă (7) de comunicare TV UPnP şi/sau de un serviciu destinat comunicaţiei cu o aplicaţie terţă cum ar fi WebSocket şi cu un server (3) central pe care este instalată o altă aplicaţie (4)