Packaging material, package and packaging blank

Disclosed is a product package comprising an image having angle dependent viewing properties such as a hologram or lenticular lens print formed to provide the effect of a 3D image of the product in the package to create an improved visually striking appearance. The package carries imaging features arranged to produce a three dimensional image there-on, wherein when viewed the imaging features provide the appearance of a three dimensional product in the package so as to give the appearance of a transparent package. The imaging features are arranged so that the appearance of the product in the package is aligned with the product when packaged in the package. The imaging features can be arranged to produce a three dimensional representation of portions of a product that are within the package and spaced apart from the surface of the package. The imaging features can also be arranged to give the appearance of a window through the package directly to the product or a portion of the product there-within.