Automated advertising sales management system for use in the broadcast media field

An electronic system that provides an advertising sales data management system for selling advertising time slots for a broadcast media is disclosed which includes: (a) circuitry configured to provide a first processing unit (133) adapted to execute an interface application for accessing information...

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Bibliographische Detailangaben
Hauptverfasser:	HARDY, DAVID S, COLSON, MICHAEL C, BANKS, MARTIN L
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	An electronic system that provides an advertising sales data management system for selling advertising time slots for a broadcast media is disclosed which includes: (a) circuitry configured to provide a first processing unit (133) adapted to execute an interface application for accessing information stored in a memory by a programming database (133). The programming database (133) stores records which include programming information for the broadcast media and a sale information database (135) that stores records including demographic information for the broadcast media, where the programming information and demographic information is provided to a user.