SYSTEM AND METHOD FOR PROVIDING CUSTOMISED CONTENT ITEMS

SYSTEM AND METHOD FOR PROVIDING CUSTOMISED CONTENT ITEMS

The invention provides a system for providing customised content items to a user who makes a search request on a computing device. The system comprises a plurality of local content searching sub-systems interacting with each other over a global semantic engine (11). The local content searching sub-s...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: KARAMBIR KAUR A/P JASBIR SINGH, HARLINA BINTI SUPARJO, AHMAD NIZAR BIN HARUN, DATUK ABDUL WAHAB BIN ABDULLAH, MASURI BINTI ANUWAH @ ANWAR
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The invention provides a system for providing customised content items to a user who makes a search request on a computing device. The system comprises a plurality of local content searching sub-systems interacting with each other over a global semantic engine (11). The local content searching sub-systems are each configured to analyse the search request according to user location and preferences, in order to obtain one or more matched content items for display to the user. If no matched content item is obtained, a global semantic engine (11) is used to further analyse the search request, so that the local content searching sub-system is provided with another plurality of content items from a nearest content searching sub-system for display to the user. A method is also provided herein to perform the same. (Figure 1)