SYSTEM AND METHOD FOR BEHAVIOR DRIVEN INFORMATION DELIVERY

The present invention relates to a system and method for collecting recipient data from at least one recipient having at least one recipient unit (101), at least one display unit (102) and a control unit (103), characterized in that the control unit (103) comprising: a collecting module (113) for collecting the recipient data from the recipient unit (101) when the recipient unit (101) is detected in a predefined zone, wherein the collected recipient data includes at least one recipient activity of the recipient unit (101) within the predefined zone as well as outside the predefined zone; a translating module (116) for translating the collected recipient data from the targeted recipient unit (101) into at least one behavioral data (104); a mapping module (111) for mapping the behavioral data (104) to at least one preference list; and a delivery module (110) for delivering personalized information of the preference list obtained from the mapping module (111) to the display unit (102) in reference to a departure time and arrival time of the recipient within a viewing zone (105).