Procédé et appareil pour générer des promotions d'achats basées sur des différences de prix

A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12...

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Bibliographische Detailangaben
Hauptverfasser: WALEED M. AL-ATRAQCHI, JOHN GIULIANI, SCOTT R. VANDEVELDE
Format: Patent
Sprache:fre
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Beschreibung
Zusammenfassung:A computerized system for customizing purchase incentives and discount coupons on a plurality of retail stores (10) based on whether a customer buys a promoted item or a competitive item and on the price of the promoted item relative to the competitive item. Each store has plurality of terminals (12.1-12.N) has optical scanners (14.1-14.N) and printers (16.1-16.N) and is connected to a store controller (10) which has access to various databases, including an item record file (20) and an incentive control computer (22).