VENDING MACHINE

An automatic vending machine is provided which has a continuous sale controller for continuously selling a plurality of products within a total amount of coins inserted therein for a single purchase. Until the outstanding balance becomes zero single sale operations are stored in a single sale operation memory. When a count of a counter reaches a reference number while the single sale operations are being stored, a reference number detector generates an output. The regular sales price supplied from a product sales price generator to the continuous sale controller is updated to a discount price when an output is generated from the reference number detector.