ADVERTISING METHOD AND APPARATUS

An advertising method and device are disclosed. The advertising method performed by an advertising server according to an embodiment includes the steps of: obtaining at least one keyword related to an advertiser; measuring brand awareness in a first period corresponding to the advertiser; determinin...

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Bibliographische Detailangaben
Hauptverfasser:	JEONG YONG WOOK, GIM YONG WAN, BAEK SOO HEE
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	An advertising method and device are disclosed. The advertising method performed by an advertising server according to an embodiment includes the steps of: obtaining at least one keyword related to an advertiser; measuring brand awareness in a first period corresponding to the advertiser; determining whether the brand awareness in the first period deviates from the trend; and generating an advertisement execution strategy which changes the attribute information of the advertisement. 광고 방법 및 장치가 개시된다. 일 실시 예에 따른 광고 서버에서 수행되는 광고 방법은 광고주에 관한 적어도 하나의 키워드를 획득하는 단계, 광고주에 대응하는 제1 기간의 브랜드 인지도를 측정하는 단계, 제1 기간의 브랜드 인지도가 추세를 이탈하는지 여부를 판단하는 단계 및 광고의 속성 정보를 변경하는 광고 집행 전략을 생성하는 단계를 포함할 수 있다.