METHOD SYSTEM AND COMPUTER PROGRAM TO PROVIDE ADVERTISING SYNERGY REPORT

A method, system, and computer program for providing advertising synergy reports are disclosed. The method for providing advertising synergy reports may include the steps of: counting at least one direct performance indicator among the exposure amount and click amount of the target advertisement; co...

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Bibliographische Detailangaben
Hauptverfasser:	KIM DA HYE, KIM JA KYUNG, LEE HYO JIN, JEONG SUNWOO, HAN SEUNG MOK, LEE AH YOUNG
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method, system, and computer program for providing advertising synergy reports are disclosed. The method for providing advertising synergy reports may include the steps of: counting at least one direct performance indicator among the exposure amount and click amount of the target advertisement; compiling indirect performance indicators using keywords related to the target advertisement as performance based on the actions of users exposed to the target advertisement; and providing a report including the direct performance indicator and the indirect performance indicator. 광고 시너지 리포트를 제공하는 방법, 시스템, 및 컴퓨터 프로그램이 개시된다. 광고 리포트 제공 방법은, 대상 광고의 노출량과 클릭량 중 적어도 하나의 직접 성과 지표를 집계하는 단계; 상기 대상 광고에 노출된 사용자들의 행동에 따른 성과로서 상기 대상 광고와 관련된 키워드를 이용한 간접 성과 지표를 집계하는 단계; 및 상기 직접 성과 지표와 상기 간접 성과 지표를 포함하는 리포트를 제공하는 단계를 포함한다.