Customized advertising platform operation server through multi-dimensional analysis of influencer influence

The present invention relates to a customized advertising method based on deep learning, comprising the steps of receiving information on a medical device to be advertised; generating feature information from the input medical device information using a first neural network; extracting similar medic...

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Bibliographische Detailangaben
Hauptverfasser:	SEONG HAE SEONG, SON SU KYUNG, GIL JUNG WOO, JUNG TAE YOUNG
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The present invention relates to a customized advertising method based on deep learning, comprising the steps of receiving information on a medical device to be advertised; generating feature information from the input medical device information using a first neural network; extracting similar medical device information using a distance between feature information in a multidimensional matrix in which the extracted feature information is defined; and establishing an advertising strategy using the similar medical device information and the multidimensional feature information. The present invention establishes a differentiated strategy using the characteristics of similar products of the same kind of a medical device, and the present invention can establish an advertising strategy customized to the features, advantages and categories of a product, consumers, professionals, and review agencies. 본 발명은 딥러닝 기반의 맞춤형 광고 방법에 대한 것으로, 광고 대상 의료기기 정보를 입력 받는 단계; 입력된 의료기기 정보로부터 제1 신경망을 이용하여 특징 정보를 생성하는 단계; 상기 추출된 특징 정보가 정의되는 다차원 매트릭스에서 특징 정보 간의 거리를 통하여 유사 의료기기 정보를 추출하는 단계; 상기 유사 의료기기 정보 및 다차원 특징 정보를 통한 광고 전략을 수립하는 단계를 포함할 수 있다. 본 발명은 의료 기기의 동종 유사상품의 특성을 통하여 차별화된 전략을 수립하며 본 발명은 제품의 특장점 및 카테고리, 소비자, 프로페셔널, 심의기구에 맞춘 광고 전략을 수립할 수 있다.