Promotional event capsule

The purpose of the present invention is to provide a promotional event capsule which can be selectively attached to the outer surface of a beverage container without changing the structure of the beverage container. A promotional event capsule according to the present invention comprises an attachment member attached to the outer surface of a product for sale, a space forming unit for shielding the outer surface of the attachment member to form a sealed receiving space, and a promotional product inserted into the receiving space and ejected when a force is applied to the space forming unit and the sealing of the receiving space is released, so as to display one or more of a product, a prize, and a message. 본 발명에 의한 판매촉진용 이벤트 캡슐은, 판매상품 외면에 부착되는 부착부재와, 상기 부착부재 외면을 차폐하여 밀폐된 수용공간을 형성하는 공간형성유닛과, 상기 수용공간 내부에 장입되고, 상기 공간형성유닛에 힘이 가해져 수용공간의 밀폐가 해지시에 취출되어 상품, 경품, 메시지 중 어느 하나 이상을 표시하는 판촉물을 포함하여 구성됨을 특징으로 한다.