METHOD APPARATUS AND COMPUTER PROGRAM FOR QUANTIFYING INFLUENCER LEVERAGE

The present invention relates to a method, apparatus, and computer program for quantifying influencer leverage, which analyzes the advertisement performance of content containing advertisements and quantifies the influencer leverage according to the advertisement performance. The method for quantify...

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Bibliographische Detailangaben
1. Verfasser:	LEE JOUNG HOON
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The present invention relates to a method, apparatus, and computer program for quantifying influencer leverage, which analyzes the advertisement performance of content containing advertisements and quantifies the influencer leverage according to the advertisement performance. The method for quantifying influencer leverage according to an embodiment of the present invention includes the steps of: collecting content posted on each influencer channel; classifying content containing advertisements among the collected content; analyzing advertisement performance for the content containing advertisements; and quantifying the influencer leverage according to the advertisement performance. 본 발명은 광고가 포함된 콘텐츠의 광고성과를 분석하고, 광고성과에 따라 인플루언서의 영향력을 정량화하는 인플루언서의 영향력 정량화 방법, 장치 및 컴퓨터프로그램에 관한 것이다. 본 발명의 실시 예에 따른 인플루언서의 영향력 정량화 방법은 인플루언서 채널 각각에 게시된 콘텐츠를 수집하는 단계와, 수집된 콘텐츠 중 광고가 포함된 콘텐츠를 분류하는 단계와, 상기 광고가 포함된 콘텐츠에 대한 광고성과를 분석하는 단계와, 상기 광고성과에 따라 상기 인플루언서의 영향력을 정량화하는 단계를 포함한다.