METHOD APPARATUS AND COMPUTER PROGRAM FOR PROVIDING ONLINE MARKET PROMOTION SERVICE USING INFLUENCER MARKETING PLATFORM

A method, server, and computer program for providing an online market promotion service using an influencer marketing platform, are provided. The method for providing an online market promotion service using an influencer marketing platform according to various embodiments of the present invention i...

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Bibliographische Detailangaben
1. Verfasser:	LEE JOUNG HOON
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method, server, and computer program for providing an online market promotion service using an influencer marketing platform, are provided. The method for providing an online market promotion service using an influencer marketing platform according to various embodiments of the present invention is a method performed by a computing device, comprising the steps of: posting a product sales content for a product for sale in an online market on an influencer marketing platform; creating a link corresponding to the posted product sales content and providing the created link to one or more influencers; and calculating a promotional cost for the online market or the product using information collected through the link provided to one or more influencers. Accordingly, the online market is supported to be competitive in the market. 인플루언서 마케팅 플랫폼을 이용한 온라인 마켓 홍보 서비스 제공방법, 서버 및 컴퓨터프로그램이 제공된다. 본 발명의 다양한 실시예에 따른 인플루언서 마케팅 플랫폼을 이용한 온라인 마켓 홍보 서비스 제공방법은, 컴퓨팅 장치에 의해 수행되는 방법에 있어서, 온라인 마켓에서 판매되는 상품에 대한 상품 판매 콘텐츠를 인플루언서 마케팅 플랫폼 상에 게시하는 단계, 상기 게시된 상품 판매 콘텐츠에 대응하는 링크를 생성하고, 상기 생성된 링크를 하나 이상의 인플루언서에게 제공하는 단계 및 상기 하나 이상의 인플루언서에게 제공된 링크를 통해 수집되는 정보를 이용하여, 상기 온라인 마켓 또는 상기 상품에 대한 홍보 비용을 산출하는 단계를 포함한다.