METHOD AND APPARATUS OF CONDUCTING SURVEYS

A method and apparatus of conducting surveys according to an embodiment includes: exposing a target advertisement to first users through a first medium; sampling second users who use both the first medium and a second medium in order to conduct surveys related to the target advertisement through the...

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Bibliographische Detailangaben
Hauptverfasser:	GIM YONG WAN, SHIN JOONG KIL
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method and apparatus of conducting surveys according to an embodiment includes: exposing a target advertisement to first users through a first medium; sampling second users who use both the first medium and a second medium in order to conduct surveys related to the target advertisement through the second medium different from the first medium; providing the surveys to the second users through the second medium; generating an analysis result including the effect of the target advertisement based on the responses collected in response to the surveys; and providing the analysis result to the advertiser of the target advertisement. 일 실시예에 따른 설문 조사를 수행하는 방법 및 장치는 대상 광고를 제1 매체를 통해 제1 유저들에게 노출하고, 제1 매체와 구별되는 제2 매체를 통해 대상 광고와 관련된 설문 조사를 진행하기 위하여 제1 매체와 제2 매체를 함께 이용하는 제2 유저들을 샘플링하고, 제2 매체를 통해 제2 유저들에게 설문 조사를 제공하고, 설문 조사에 대응하여 수집되는 응답에 기초하여 대상 광고의 효과를 포함하는 분석 결과를 생성하며, 분석 결과를 대상 광고의 광고주에게 제공한다.