ELECTRONIC APPARATUS AND CONTROL METHOD THEREOF
An electronic device is disclosed. According to the present disclosure, the electronic device includes: a display; a communication interface; a memory which stores reproduction feature information including a reproduction history of the electronic device; and a processor which receives, from an exte...
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Format: | Patent |
Sprache: | eng ; kor |
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Zusammenfassung: | An electronic device is disclosed. According to the present disclosure, the electronic device includes: a display; a communication interface; a memory which stores reproduction feature information including a reproduction history of the electronic device; and a processor which receives, from an external device, at least one piece of mapping information including a keyword according to the reproduction feature information of the electronic device, determines a keyword according to the reproduction feature information of the electronic device on the basis of the mapping information, controls the communication interface such that the determined keyword can be provided to a server, and when an advertisement corresponding to the keyword from the server is received, controls the display so as to display the received advertisement. In this case, the keyword includes advertisement object information determined on the basis of the reproduction feature information of the electronic device. Accordingly, the keyword related to the advertisement to be provided to the electronic device may be determined based on the reproduction history information of the electronic device, and the determined keyword may be transmitted to the server to receive the advertisement.
전자 장치가 개시된다. 본 개시에 따른 전자 장치는 디스플레이, 통신 인터페이스, 전자 장치의 재생 이력을 포함하는 재생 특징 정보를 저장하는 메모리, 외부 장치로부터 전자 장치의 재생 특징 정보에 따른 키워드를 포함하는 적어도 하나의 매핑 정보를 수신하고, 매핑 정보에 기초하여 전자 장치의 재생 특징 정보에 따른 키워드를 결정하고, 결정된 키워드가 서버에 제공하도록 통신 인터페이스를 제어하며, 서버로부터 키워드에 대응되는 광고를 수신하면, 수신된 광고를 표시하도록 디스플레이를 제어하는 프로세서;를 포함한다. 이때, 키워드는, 상기 전자 장치의 재생 특징 정보에 기초하여 결정된 광고 객체 정보를 포함한다. |
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