MEDIATION SYSTEM FOR INFLUENCER MARKETING AND MEDIATION METHOD THEREOF

The present invention relates to a mediation system for influencer marketing and a mediation method using the same. According to the present invention, an influencer activity history is collected and influencer awareness and reputation evaluation is performed. Then, an influencer that is suitable fo...

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Bibliographische Detailangaben
Hauptverfasser:	KIM HYEONGGYUN, RYU HYEWON
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The present invention relates to a mediation system for influencer marketing and a mediation method using the same. According to the present invention, an influencer activity history is collected and influencer awareness and reputation evaluation is performed. Then, an influencer that is suitable for advertising an advertisement product of an advertiser is matched. As a result, reliability can be improved between the advertiser and the influencer, and advertising quality and an advertisement effect can be improved. The present invention includes: an advertiser device (100) for generating advertisement ordering information including advertising conditions and a product for advertisement ordering; a plurality of influencer devices (200) for generating influencer information including an influencer SNS address, receiving an advertisement order, producing advertising content including product information, and then uploading the content to the SNS address; and a mediation server (300) for collecting SNS data uploaded on the SNS address of the influencer information received from the influencer device (200), performing registration after evaluating the reliability of the influencer information, receiving advertisement ordering information from the advertiser device (100), extracting the registered influencer information that corresponds to the advertisement ordering information, and generating advertisement matching information. 본 발명은 인플루언서의 활동이력을 수집하여 인플루언서의 인지도, 평판 등을 평가한 후 광고주의 광고제품을 광고하기 적합한 인플루언서를 매칭할 수 있어 광고주와 인플루언서 사이의 신뢰도를 향상시키고, 광고품질 및 광고효과를 향상시킬 수 있는 인플루언서 마케팅을 위한 중개시스템 및 이를 이용한 중개방법에 관한 것이다. 본 발명은 광고를 발주하기 위한 제품과 광고조건을 포함한 광고발주정보를 생성하기 위한 광고주기기(100)와, 인플루언서의 SNS주소가 포함된 인플루언서정보를 생성하고, 광고를 수주하여 제품정보가 포함된 광고콘텐츠를 제작한 후 상기 SNS주소로 업로드하기 위한 다수의 인플루언서기기(200)와, 상기 인플루언서기기(200)로부터 수신받은 인플루언서정보의 SNS주소에 업로드된 SNS데이터를 수집하여 상기 인플루언서정보의 신뢰도를 평가한 후 등록하고, 상기 광고주기기(100)로부터 광고발주정보를 수신받아 상기 등록된 인플루언서정보 중에서 상기 광고발주정보에 대응되는 인플루언서정보를 추출하여 광고매칭정보를 생성하기 위한 중개서버(300)를 포함한다.