METHOD AND SYSTEM FOR ANALYZING ADVERTISING SYNERGY

METHOD AND SYSTEM FOR ANALYZING ADVERTISING SYNERGY

Disclosed are an advertisement synergy effect analyzing method and a system thereof. According to one embodiment, the analyzing method comprises the steps of: setting an experimental group including users exposed to the target advertisement; setting a control group including users not exposed to the...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: LIM SANG HYUN, HAN KI CHANG, HAN SEUNG MOK, BAE GYUNG JIN
Format: Patent
Sprache:eng ; kor
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Disclosed are an advertisement synergy effect analyzing method and a system thereof. According to one embodiment, the analyzing method comprises the steps of: setting an experimental group including users exposed to the target advertisement; setting a control group including users not exposed to the target advertisement; measuring at least one of the number and ratio of users showing a predetermined follow-up action for each of the experimental group and the control group; and providing information on at least one of the measured number and ratio of users. 광고 시너지 효과 분석 방법 및 시스템을 개시한다. 일실시예에 따른 분석 방법은 대상 광고에 노출된 사용자들을 포함하는 실험군을 설정하는 단계, 상기 대상 광고에 노출되지 않은 사용자들을 포함하는 대조군을 설정하는 단계, 상기 실험군 및 상기 대조군 각각에 대해, 기설정된 후속행동을 보이는 사용자들의 수 및 비율 중 적어도 하나를 측정하는 단계 및 상기 측정된 사용자들의 수 및 비율 중 적어도 하나에 대한 정보를 제공하는 단계를 포함할 수 있다.