PREFERENCE EVALUATION METHOD FOR ADVERTISING OBJECT BASED ON BIG DATA AND SYSTEM THEREOF

The present invention relates to a method for evaluating preference for an advertising object based on big data and a system thereof. According to one aspect of the present invention, the system may comprise: a device in which a plurality of objects are disposed wherein the device changes at least o...

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Bibliographische Detailangaben
1. Verfasser:	LEE, GU YOUL
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	The present invention relates to a method for evaluating preference for an advertising object based on big data and a system thereof. According to one aspect of the present invention, the system may comprise: a device in which a plurality of objects are disposed wherein the device changes at least one position of the objects according to information received from at least one terminal; and a server evaluating preference of each object according to a predetermined criterion. 본 발명은 빅데이터 기반 광고 객체 선호도 평가 방법 및 시스템에 관한 것이다. 본 발명의 일 양상인 시스템은, 복수의 객체가 내부에 배치되고, 적어도 하나의 단말로부터 수신한 정보에 따라 상기 복수의 객체 중 적어도 하나의 위치를 변경시키는 장치; 및 미리 설정된 기준에 따라 상기 복수의 객체 각각의 선호도를 평가하는 서버;를 포함할 수 있다.