APPARATUS AND METHOD FOR REPLACING AND OUTPUTTING AN ADVERTISEMENT

The present invention provides an apparatus outputting an advertisement and a method thereof which enable a user to have more attention in a current state by replacing and outputting the advertisement based on user state information. The apparatus for replacing and outputting an advertisement compri...

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Bibliographische Detailangaben
1. Verfasser:	YEO, HAE DONG
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	ADVERTISING CALCULATING COMPUTING COUNTING CRYPTOGRAPHY DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DISPLAY DISPLAYING EDUCATION LABELS OR NAME-PLATES PHYSICS SEALS SIGNS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The present invention provides an apparatus outputting an advertisement and a method thereof which enable a user to have more attention in a current state by replacing and outputting the advertisement based on user state information. The apparatus for replacing and outputting an advertisement comprises: a memory on which at least one program is stored; a communication unit receiving context data used to determine a state of a user from at least one external apparatus; and a processor replacing and outputting the advertisement by executing at least one program. The at least one program includes commands executing the steps of: acquiring the user state information showing the state of the user from the received context data based on a learning model using one or more neural networks; and controlling to replace a predetermined first advertisement with a second advertisement determined based on the user state information and output the determined second advertisement. 광고를 교체하여 출력하는 전자 장치 및 방법이 제공된다. 적어도 하나의 프로그램이 저장되는 메모리, 적어도 하나의 외부 장치로부터 사용자의 상태를 판단하기 위해 사용되는 컨텍스트 데이터를 수신하는 통신부, 및 적어도 하나의 프로그램을 실행함으로써 광고를 교체하여 출력하는 프로세서를 포함하고, 적어도 하나의 프로그램은, 하나 이상의 뉴럴 네트워크(neural network)를 이용한 학습 모델에 기초하여, 수신된 컨텍스트 데이터로부터 사용자의 상태을 나타내는 사용자 상태 정보를 획득하는 단계, 기결정된 제1 광고를 사용자 상태 정보에 기초하여 결정된 제2 광고로 교체하여 출력하도록 제어하는 단계를 실행하는 명령어들을 포함할 수 있다.