METHOD AND APPARATUS FOR SELECTING AN ADVERTISEMENT FOR DISPLAY ON A DIGITAL SIGN

복수의 광고 중 하나의 광고를 디지털 사인 상에 언제 디스플레이할지를 선택하는 것으로서, 디지털 사인 상에 광고들을 디스플레이하는 것에 관한 정보를 수신하는 것, 정보를 복수의 광고 선택 규칙에 적용하는 것; 및 수신된 정보의 적용에 기초하여 광고 선택 규칙들에 따라 디지털 사인 상에 광고를 언제 디스플레이할지를 선택하는 것을 포함한다. Described herein is an electronic digital display screen having a content scheduler operable via a cloud based Content Management System (CMS) including related systems, methods, and apparatuses for implementing the same. In accordance with a particular embodiment there is an electronic digital display screen having a scheduler to receive advertiser preferences and a default playlist from a content management system, in which the scheduler is to display multimedia content during a plurality of time slots according to the default playlist when viewership information is not available. The electronic digital display screen further includes sensors to capture video analytic data for analysis by analyzing pixels of the video analytic data captured to detect a number of viewers and to determine demographic characteristics for viewers detected; and further wherein the scheduler is to select and display multimedia content via the electronic digital display screen in at least one of the plurality of time slots different than the default play list based on the number of viewers detected and the demographics characteristics for the number of viewers detected according to the one or more advertiser preferences when the viewers are detected at the electronic digital display screen.