METHOD, APPARATUS AND COMPUTER PROGRAM FOR DETERMINING TARGET CUSTOMER

Disclosed is a computer program stored in a computer readable medium according to an aspect of the present invention. The purpose of the present invention is to provide optimum information and know-how for receiving a customer to FC individual. The computer program makes a computer execute following...

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Bibliographische Detailangaben
Hauptverfasser: CHO, YONG SOOK, CHOI JA NET, OH, SO IL, HWANG, DONG WOOK, LIM, CHANG HUN, LEE, KI YUEL, RHEE JIMMY YINSUK, CHO, KONG OH, PARK, TAE SANG, CHO, HYUN KEUN, JEONG, KYU KYOUNG, BYUN, TAE SUN
Format: Patent
Sprache:eng ; kor
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Zusammenfassung:Disclosed is a computer program stored in a computer readable medium according to an aspect of the present invention. The purpose of the present invention is to provide optimum information and know-how for receiving a customer to FC individual. The computer program makes a computer execute following operations. The operations can comprise: an operation to collect customer identification data; an operation to extract at least one among contract importance information which shows contact urgency information for prioritizing a generation-expected event of the customer and needs of the customer from the collected customer identification data; an operation to determine a scoring value regarding a combination of the extracted contact urgency information and the contract importance information per a predetermined period as a unit; and an operation to determine a target customer according to given scoring value. 본 발명의 일 양상에 따라서, 컴퓨터 판독가능 매체에 저장된 컴퓨터 프로그램이 개시된다. 상기 컴퓨터 프로그램은 컴퓨터로 하여금 이하의 동작을 수행하도록 하며, 상기 동작은: 고객 식별 데이터를 수집하는 동작; 상기 수집된 고객 식별 데이터로부터, 고객의 발생예정 이벤트를 우선순위화하는 컨택 시급성 정보 및 고객의 니즈를 나타내는 계약 중요성 정보 중 적어도 하나를 추출하는 동작; 미리결정된 기간 단위로 상기 추출된 컨택 시급성 정보 및 계약 중요성 정보의 조합에 대한 스코어링 값을 부여하는 동작; 및 상기 부여된 스코어링 값에 따라 상기 타겟 고객을 결정하는 동작을 포함할 수 있다.