SYSTEM AND METHOD FOR DONATING USING ADVERTISING EXPESES OF COMPANY

Disclosed are a donating system using company advertising expenses and a method thereof. The donating system comprises: a user terminal to receive and watch advertising content and give feedback on watching completion of the advertising content and user account; an advertising/donating server to transmit the advertising content, get feedback from the watching completion of the advertising content and the user account from the user terminal, transfer and donate advertising costs by the watching of the corresponding advertising content through the user of the user account getting the feedback as a sponsor, and give feedback on a corresponding donating result to the user terminal; and a social worker terminal or a social service agency terminal to give advertising/donating server feedback on the corresponding donating result by receiving the advertising expenses from the advertising/donating server to support a predetermined beneficiary. Accordingly, donation benefit is increased and activated, and a company can increase a viewer rating of advertisement content since the advertising expenses are donated to a predetermined donating institution or beneficiary in exchange for viewing the advertising content of the company. Therefore, sales can be increased, and company image can be improved.