MOBILE TERMINAL, APPLICATION PROVISION SYSTEM AND APPLICATION OPERATING METHOD

According to the present invention, a mobile terminal includes: a wireless communication unit which exchanges data with an application server to implement the augmented reality and exchanges the data regarding the implemented and augmented reality with a social network service (SNS) server; a camera...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	UN, SEOK HYEON, SON, JEONG BONG
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING IMAGE DATA PROCESSING OR GENERATION, IN GENERAL PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	According to the present invention, a mobile terminal includes: a wireless communication unit which exchanges data with an application server to implement the augmented reality and exchanges the data regarding the implemented and augmented reality with a social network service (SNS) server; a camera unit recording an image frame; and a control unit which recognizes a predetermined stationary marker in the image frame, receives the augmented reality data matched to the predetermined stationary marker, and builds the augmented reality. The present invention can enhance the effectiveness of stationary advertisements, and more specifically, the advertisements for stationary series. The present invention can offer a learning experience as well as providing the advertisements and be linked to an augmented reality application and SNS to induce users to participate in the advertisement process. 본 발명에 따른 이동 단말기는 어플리케이션 서버와 증강현실 구현을 위한 데이터를 송수신하고, SNS 서버와 구현된 증강현실 데이터를 송수신하는 무선 통신부; 화상 프레임을 촬영하는 카메라부; 상기 화상 프레임에서 기설정된 문구류 표지를 인식하고, 상기 기설정된 문구류 표지에 매칭되는 가상현실 데이터를 수신하여, 증강현실을 구축하는 제어부; 를 포함하는 것을 특징으로 한다. 본 발명 의하여, 문구류, 특히, 시리즈로 구현된 문구류에 대한 광고효과를 증대시킬 수 있고, 광고와 동시에 학습효과도 제공할 수 있으며, SNS와 증강현실 어플리케이션의 연동을 통해 사용자에게 광고 참여를 유도할 수 있는 효과가 있다.