MOBILE APPLICATION MATCHING METHOD AND SYSTEM ACCORDING TO DIGITAL SIGNAGE CONTENTS TYPES

An embodiment of the present invention relates to a method and system for matching a mobile application. The method comprises the steps of: receiving, by a user terminal, digital signage information from a signage terminal or receiving content associated with the digital signage information from a signage linking server; identifying at least one of a content type and a target application by analyzing metadata of the received digital signage information or content; searching for and selecting, by the user terminal, the target application or an application that can execute the analyzed content type of content; and executing the selected application. Therefore, the method and the system may reduce the number of operation processes of a user by directly executing an application suitable for a content type when the user receives content of digital signage through a mobile terminal.