SYSTEM AND METHOD FOR PROVIDING DISCOUNT SERVICE OF GOODS

The present invention relates to a goods discount service system and a method thereof. The goods discount service system of the present invention includes: a service server which provides smart discount coupon logic capable of registering event goods information for each affiliated store terminal, receives the event goods information through the smart discount coupon logic and transmits the event goods information to the corresponding affiliated store terminals, and generates customer analysis material by analyzing discount payment completion information, in case the discount payment completion information is received from the affiliated store terminal; at least one affiliated store terminal which registers the event goods information transmitted from the service server through the smart discount coupon logic, judges whether the corresponding goods is registered as event goods in case the goods is recognized for payment, calculates total payment by applying corresponding discount in case the goods is registered as event goods, completes payment as to the total payment by recognizing a universal code displayed in a user terminal, and transmits discount payment completion information including the recognized code information and the discount information to the service server; and the user terminal for displaying the previously stored universal code.