SYSTEM AND METHOD FOR SELECTING RECOMMENDATION CONTENTS

The present invention relates to a system and a method for selecting recommendation content. The system for selecting recommendation content comprises: a recommendation content selecting device which selects sellers selling recommendable content for each main item, transmits a main item list to terminals of the selected sellers, selects a final seller exposing the recommendation content based on a plurality of pieces of recommendation content bid information after the main item is sold, when a request signal for a recommendation registration including the recommendation content bid information is received from the terminals of the sellers, and exposes content of the final seller selected after the main item is sold as the recommendation content for a relevant exposure period; and a seller terminal which receives at least one item of the main item lists when the main item list is received from the recommendation content selecting device, and transmits the request signal for the recommendation content registration including the recommendation content bid information to the recommendation content selecting device when the recommendation content bid information with respect to the selected item is inputted.