ADVERTISEMENT MATCHING METHOD FOR ONLINE CONTENTS BASED ON KEYWORD AND ADVERTISEMENT MATCHING SYSTEM THEREOF

The present invention relates to a method of matching an advertisement with on-line content based on a keyword and an advertisement matching system thereof. The method of matching an advertisement with on-line content based on a keyword according to the present invention includes the steps of: gener...

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Bibliographische Detailangaben
1. Verfasser:	LEE, WON SUB
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	The present invention relates to a method of matching an advertisement with on-line content based on a keyword and an advertisement matching system thereof. The method of matching an advertisement with on-line content based on a keyword according to the present invention includes the steps of: generating content indexing data by indexing on-line content; extracting at least one main keyword from the indexing data; filtering a word having a negative image from the extracted main keywords; determining at least one commercial keyword related to the main keywords form which the word having an negative image is filtered; and processing the determined commercial keywords to allowing an advertisement corresponding to the determined commercial keywords to be included in the content.