METHOD, SEARCH SERVER AND COMPUTER READABLE RECORDING MEDIUM FOR ADVERTISING MANAGEMENT BASED ON EXPOSURE FREQUENCY OF KEYWORD

PURPOSE: A method for automatically controlling advertisement configuration, an advertisement server and a computer readable recording medium are provided to determine the exposure of a keyword advertisement, the automatic control of advertisement configuration for the keyword advertisement by collecting a keyword frequency of an exposure frequency measuring keyword configured by an advertiser and using the collected keyword frequency, automatically calculate the advertising cost of a keyword to be advertised according to the absolute value of the collected keyword frequency and the variation of the collected keyword frequency. CONSTITUTION: Advertisement configuration automatic control configuration information is stored by receiving an advertisement configuration automatic control request transmitted from an advertiser terminal. The keyword frequency of a frequency measuring keyword included in the advertisement configuration automatic control configuration information is collected. The advertisement configuration of the advertiser is automatically controlled according to the advertisement configuration automatic control configuration information, based on the collected keyword frequency. [Reference numerals] (AA) Start; (BB) End; (S300) Receive an advertisement configuration automatic control request; (S302) Set an exposure frequency measuring keyword; (S304) Set a minimum and/or maximum exposure frequency; (S306) Set advertising cost automatic control sensitivity; (S308) Store automatic control configuration information