APPARATUS AND METHOD FOR PROVIDING CONTENTS

PURPOSE: A content providing device and a method thereof are provided to distribute equal profits and rights to an advertiser, an advertising agent, and an advertisement medium owner by directly selecting the advertisement data to be posted on a user terminal. CONSTITUTION: A content providing device(10) receives a content request from a member store server(20) managing the provision of content to a user terminal(30). The content providing device receives advertisement data from the member store server. The content providing device provides the requested content and the advertisement data to the member store server. [Reference numerals] (10) Content providing device; (20) Member store server; (200) Request contents; (210) Customized advertisement contents?; (220) Request the selection of advertisement data; (225) Select the advertisement data; (230,235) Install the requested contents; (240) Are the contents executed?; (242) Request the selected advertisement data; (244) Provide the selected advertisement data; (250) Charging process the contents; (260) Is the advertisement data changed?; (262) Request the change of the advertisement data; (264) Change the advertisement data; (30) User terminal; (AA,CC,EE) No; (BB,DD,FF) Yes