A HINT OF GAME ELEMENTS WITH LOCATION-BASED MOBILE AUGMENTED REALITY TECHNOLOGY PROMOTION SERVICES, AND HOW

PURPOSE: A promotion service using location based mobile augmented reality technique including a game element and method thereof are provided to improve a ripple effect of a promotion by making generalization of augmented reality technique effect. CONSTITUTION: Coordinate information using the location information apparatus built in a mobile terminal is inputted when clue, key, and treasure are registered. Each image model is registered when the clue, the key, and the treasure is registered(110,120,130). Coordinate and hint information of the next clue is registered when the clue is registered. The clue, the key, and the treasure are indicated according to scenario information and a built-in camera image on a mobile terminal screen. When the clue is indicated in a mobile terminal, location information is indicated and next clue information is provided.