METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR CONTROLLING SNIPING IN AUCTION FOR CPT SEARCH ADVERTISEMENT

METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR CONTROLLING SNIPING IN AUCTION FOR CPT SEARCH ADVERTISEMENT

PURPOSE: A method, a system and a computer-readable recording medium for controlling sniping in an auction process for a CPT search advertisement are provided to suppress sniping of advertisers, thereby preventing damages to advertisers each other due to overheated bidding competition. CONSTITUTION:...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: SHIN, WOONG SUP, LEE, WOO SUNG, JEON, MIN SEON, KWON, KI OH, KIM, YU WON, HAN, SEO JIN, NOH, WON SOOK
Format: Patent
Sprache:eng ; kor
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:PURPOSE: A method, a system and a computer-readable recording medium for controlling sniping in an auction process for a CPT search advertisement are provided to suppress sniping of advertisers, thereby preventing damages to advertisers each other due to overheated bidding competition. CONSTITUTION: A bidding information receiver(210) receives bidding information about a search advertisement from each advertiser operating device. A bidding time controller delays a bidding end time point. The bidding information includes information about a search keyword, time when the search advertisement is placed and bidding price about the search advertisement.