METHOD SYSTEM AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING INFORMATION RELATED TO ADVERTISING CAMPAIGN

One aspect of the present invention relates to a method for providing information regarding an advertising campaign. Provided is the method, which includes the steps of: obtaining data associated with a campaign which is executed in at least one medium; and visualizing the data selected by a user am...

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Bibliographische Detailangaben
Hauptverfasser:	EOM SOO WON, DUCHENNE OLIVIER
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	ALARM SYSTEMS CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES IMAGE DATA PROCESSING OR GENERATION, IN GENERAL ORDER TELEGRAPHS PHYSICS SIGNALLING SIGNALLING OR CALLING SYSTEMS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	One aspect of the present invention relates to a method for providing information regarding an advertising campaign. Provided is the method, which includes the steps of: obtaining data associated with a campaign which is executed in at least one medium; and visualizing the data selected by a user among the obtained data by classifying the data by media or by campaign. Thus, the efficiency of digital marketing can be maximized. 본 발명의 일 태양에 따르면, 광고 캠페인에 관한 정보를 제공하기 위한 방법으로서, 적어도 하나의 매체에서 집행되는 캠페인과 연관되는 데이터를 획득하는 단계, 및 상기 획득되는 데이터 중 사용자에 의하여 선택되는 데이터를 매체별로 또는 캠페인별로 구분하여 시각화하는 단계를 포함하는 방법이 제공된다.