SYSTEM FOR EVENT BASED TARGET ADVERTISING

SYSTEM FOR EVENT BASED TARGET ADVERTISING

The present invention relates to a target advertising system which comprises: a broadcast transmitting system for transmitting broadcast signaling including a target advertisement opportunity information event to a broadcast network by replacing the existing broadcast advertisement from an advertise...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: SUNGHEUN OH
Format: Patent
Sprache:eng ; kor
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present invention relates to a target advertising system which comprises: a broadcast transmitting system for transmitting broadcast signaling including a target advertisement opportunity information event to a broadcast network by replacing the existing broadcast advertisement from an advertisement service system to obtain information on whether a target advertisement is available; the advertisement service system; and a broadcast receiving device for obtaining target advertisement content and metadata related to the target advertisement from the advertisement service system to replace the existing advertisement when the target advertisement opportunity information event is received so as to reproduce the metadata and the target advertisement content in a target advertisement section. 본 발명의 타겟 광고 시스템은 방송 송출 시스템과, 광고 서비스 시스템과, 방송 수신 장치를 포함한다. 방송 송출 시스템은 광고 서비스 시스템으로부터 기존 방송 광고를 대체하여 타겟 광고를 할 수 있는지에 대한 정보를 획득하여 타겟 광고 기회 정보 이벤트가 포함된 방송 시그널링을 방송망으로 송출한다. 방송 수신 장치가 타겟 광고 기회 정보 이벤트를 수신하면 광고 서비스 시스템으로부터 타겟 광고와 관련한 메타데이터와 타겟 광고 콘텐츠를 획득하여 기존 광고를 대체하여 타겟 광고 구간에 재생한다.