METHOD AND DEVICE FOR CALCULATING SHARE VIRAL INDEX AND METHOD AND DEVICE FOR PROVIDING CONTENTS BASED ON SHARE VIRAL INDEX

According to an embodiment of the present invention, a method for calculating a share viral index comprises a step of (a) calculating a share viral index by considering at least one among a content share probability of each of users based on a click rate representing a page view probability exposed...

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Bibliographische Detailangaben
1. Verfasser: PARK, SEUNG TAEK
Format: Patent
Sprache:eng ; kor
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Zusammenfassung:According to an embodiment of the present invention, a method for calculating a share viral index comprises a step of (a) calculating a share viral index by considering at least one among a content share probability of each of users based on a click rate representing a page view probability exposed to each user on each use registered in a calculating apparatus, and a range of other users that shared content can be reached. The share viral index signifies an index representing content share probability of each user. 본 발명의 일 실시예에 따르는, 공유 바이럴 지수 계산방법은 (a) 상기 계산장치에 등록된 각 사용자에 대하여, 각 사용자에게 노출된 조회 가능성을 나타내는 클릭율을 기초로 각 사용자들의 컨텐츠 공유 확률 및 공유된 컨텐츠가 도달될 수 있는 타 사용자들의 범위 중 적어도 하나를 고려하여 공유 바이럴 지수를 계산하는 단계; 를 포함한다. 여기서 공유 바이럴 지수는 각 사용자의 컨텐츠 공유 가능성을 나타내는 지수를 의미한다.