System of collecting and marketing using customer information and method for activating the medium or small market

The present invention relates to a customer information collecting and marketing system for a small business and, more specifically, to a customer information collecting and marketing system for a small business, which legally collects customer information while entertaining customers through a roul...

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Bibliographische Detailangaben
Hauptverfasser:	LEE, BYUNG CHOL, CHOI, CHUN SUNG
Format:	Patent
Sprache:	eng ; kor
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:	The present invention relates to a customer information collecting and marketing system for a small business and, more specifically, to a customer information collecting and marketing system for a small business, which legally collects customer information while entertaining customers through a roulette game and the like, and allows small businesses to set a message for themselves so that marketing services can be provided for the customers. The customer information collecting and marketing system comprises: customer terminals which input customer information when receiving an event from a marketing server and winning at the event, and receiving a text advertisement from a communications server; the marketing server which collects the customer information while entertaining customers by providing an event game received from the communications server to the customer terminals, provides the event set by a small business, and stores event data set by the small business for a specific period to systematically collect customer information; and the communications server which controls the marketing server to send a short message, a long message, a multimedia message (MMS), and an image advertisement containing an advertisement image and text according to the collected customer information. 본 발명은 소상공인을 위한 고객정보 수집 및 광고 마케팅 서비스 시스템에 관한 것으로서, 보다 상세하게는 소상공인이더라도 룰렛게임 등을 통해 소비자에게 재미을 주면서 고객 정보를 적법하게 수집하고, 소상공인들이 원하는 메시지를 직접 설정해서 고객들에게 마케팅 서비스를 제공할 수 있는 소상공인을 위한 고객정보 수집 및 광고 마케팅 서비스 시스템에 관한 것이다. 본 발명은 마케팅 서버에서 이벤트를 전달받아 당첨된 경우 고객 정보를 입력하고, 커뮤니케이션 서버로부터 문자광고를 발송받는 고객단말기들; 커뮤니케이션 서버로부터 전달받은 이벤트 게임을 고객단말기에 제공하여 소비자에게 재미를 주면서 고객정보를 수집하거나 소상공인이 설정한 이벤트를 제공하고, 체계적으로 고객정보를 모을 수 있도록 일정 기간 동안 소상공인이 설정한 이벤트 데이터를 저장하는 마케팅 서버; 및 마케팅 서버가 수집한 고객 정보에 따라 단문 메시지, 장문 메시지, 멀티미디어 메시지(MMS), 광고 이미지와 문자를 포함하는 이미지 문자광고를 발송하도록 제어하는 커뮤니케이션 서버;를 포함한다.