A SYSTEM FOR WAITING DISPLAY SERVICE OF MOBILE TERMINAL USING LOCATION AND PERSONALIZED INFORMATION AND THE SERVICE METHOD THEREOF

A stand-by screen providing system of a mobile communications terminal using personalized information for selectively providing shop information adjacent to the current position of the user on a stand-by screen of the mobile communications terminal and a service method thereof are provided to supply valid information to the user by selectively providing shop information adjacent to the current position. An idle screen service server(100) is connected with a mobile terminal(10) through a mobile communication system(20). A terminal location and personalization information are used for the stand-by screen service server. The stand-by screen service is provided to the mobile communications terminal. A plurality of affiliated card company servers supplies discount information and event information. A plurality of content servers provides publicity contents information about the stores.