REVERSIBLE HEAT-SENSITIVE RECORDING DISPLAY

PROBLEM TO BE SOLVED: To improve the visual recognition properties of a reversible heat- sensitive recording display by forming an inorganic metallic film having the metallic luster of specified reflectance on a substrate of specified light reflectance in a reversible heat-sensitive recording display with a reliable image display section on its surface. SOLUTION: In a reversible heat-sensitive recording display with a reliable image display section on its surface in which light transmittance and light scattering properties are varied reversibly by the control of heat application, an inorganic metallic film 1 having the metallic luster of light reflectance of 5-70% (400-700nm) is formed on a substrate 2 of the display of light reflectance of 5% or less. Alternatively, a metallic film having the metallic luster of light reflectance of 5-70% (400-700nm) is formed on the substrate 2 having the light reflectance of 70% or more. A transparent layer 2' of light transmittance of 40-100% is formed on the substrate 2 as a magnetic medium of light reflectance of 5% or less, and a colored layer 5 is formed alone, or formed combinedly as a recording layer, a bonding layer, a protective layer 4 and the like.