DESIGN TASTE CHART

PURPOSE:To grasp similar/opposing relation in a manner easy to understand without being affected by a distant measure by arranging the respective types of design taste in an annular shape with due regard to continuity by collecting mutual distance relation so that similar ones are adjacent each other and opposing ones are opposed each other. CONSTITUTION:Design taste is divided into 8 kinds by tapes by selecting words and arranged in an annular shape. In respective explanation words divided into 8 kinds by types, adjacent explanation word groups are most similar and opposed explanation word groups are most opposed. Explanation words considered to be hardly affected by the change of a fashion or an age background are employed in order to clear types as the design taste. The sensitive one's values to 'thing' of people are set by gathering the results of market survey due to various research institutes over several past years and four types of A-D are determined while the higher rank-lower rank concept with explanation words is considered. Four types are 'quality serious consideration' of A, 'rationality serious consideration' of B, 'fashion serious consideration' of C and 'fenovation serious consideration' of D. The cultural and social living sense of a consumer is also calculated in 'rising intension' and 'fashion intension'.