INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING PROGRAM

To provide an information processing device, information processing method, and information processing program, which enable provision of appropriate assistance in advertisement creation in consideration of an influence of advertisement color-related information on advertising effects.SOLUTION: An i...

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Bibliographische Detailangaben
Hauptverfasser:	YABU (TSUCHIYA) MANAMI, KAWAKAMI MARIYA, MITSUSAWA (HIRANO) AYAKA, KUWAHARA SATOKO, TAKADA KENSUKE
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:	To provide an information processing device, information processing method, and information processing program, which enable provision of appropriate assistance in advertisement creation in consideration of an influence of advertisement color-related information on advertising effects.SOLUTION: An information processing device 1 disclosed herein comprises: an extraction unit 42 configured to extract color-related information on color from an advertisement image; a training unit 43 configured to train an estimation model on a relationship between the color-related information extracted by the extraction unit and an advertising effect of the advertisement image; an acquisition unit 41 for acquiring a proposal request including the advertisement image from a client terminal; and an estimation unit 45 configured to input the color-related information of the advertisement image to the estimation model to estimate an output value as the advertising effect.SELECTED DRAWING: Figure 3 【課題】広告の色に関連する情報が広告効果に与える影響を考慮して、広告作成を適切に支援する情報処理装置、情報処理方法および情報処理プログラムを提供する。【解決手段】情報処理装置１は、広告画像から色に関連する色関連情報を抽出する抽出部４２と、広告画像の配信結果に基づいて、抽出部によって抽出された色関連情報と、広告画像の広告効果との間の関係性を推定モデルに学習させる学習部４３と、クライアント端末から広告画像を含む提案要求を取得する取得部４１と、広告画像の色関連情報を推定モデルに入力し、出力される値を広告効果として推定する推定部４５を備える。【選択図】図３