INTELLIGENT MARKETING AND PLATFORM FOR ADVERTISEMENT

To provide an innovative merchandising method for retailer by effectively transforming a glass surface of a retail product case (such as a door of a refrigerated case) into an opaque display for shelf-splitting.SOLUTION: A merely glass surface of a retail product case (such as a door of a refrigerat...

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Hauptverfasser:	ARSEN AVAKIAN, ROBERT EDWIN DRAVENSTOTT
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COFFEE MILLS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES DOMESTIC ARTICLES OR APPLIANCES FURNITURE HUMAN NECESSITIES PAYING COUNTERS PHYSICS SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS,STOREHOUSES, BARS, RESTAURANTS OR THE LIKE SPICE MILLS SUCTION CLEANERS IN GENERAL SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	To provide an innovative merchandising method for retailer by effectively transforming a glass surface of a retail product case (such as a door of a refrigerated case) into an opaque display for shelf-splitting.SOLUTION: A merely glass surface of a retail product case (such as a door of a refrigerated case/freezer case) is converted/transformed to a digital-type "smart" screen that can provide an innovative advertisement method. The door of the refrigerated case/freezer case is configured to capture an image when the door is opened by using at least one camera in order to effectively obtain inventory in the refrigerated case/freezer case.EFFECT: With the present merchandising method, a digital-type shelf-splitting and price management, an immediate promotional update, and sales data are provided.SELECTED DRAWING: Figure 13 【課題】（冷蔵ケースの扉などの）小売製品ケースのガラスの表面を、棚割りの不透明なディスプレイへと効果的に変容させることにより、小売業者用の革新的なマーチャンダイジング手法を提供する。【解決手段】（冷蔵ケース/冷凍ケースの扉などの）小売製品ケースの単なるガラスの表面を、革新的な広告手法を提供するデジタル式の「スマート」スクリーンへと変換/変容させる。冷蔵ケース/冷凍ケースの扉は、冷蔵ケース/冷凍ケース内にあるものの在庫を効果的に取得するために、少なくとも1つのカメラを使用して、扉が開かれたときに画像を捕捉するよう構成されている。【効果】本マーチャンダイジング手法により、デジタル式の棚割りおよび価格管理、即時の販促用のアップデートおよび販売データなどが提供される。【選択図】図13