COATING MATERIAL, COATED FILM FORMING METHOD AND COATED ARTICLE

To provide a coating material or the like enabling formation of a coated film that has an excellent touch of Japanese paper and is excellent in designability.SOLUTION: The coating material is provided, including: deformed colored gel particles 1 each including a fibrous substance 2; colored gel particles each including no fibrous substance; resin beads; and a binder resin, wherein the resin beads are included in an amount of 10 to 120 weight per 100 weight parts of solid content of the binder resin, and the color saturation of a coated and deposited film is 3.0 or less in Munsell color system color saturation. In the coating material, each of the deformed colored gel particles 1 preferably has a minor axis of 7 mm or less, and the amount of the fibrous material 2 included in the solid of the coating material is preferably 1 wt.% or less.SELECTED DRAWING: Figure 1 【課題】優れた和紙の風合いを有する塗膜を形成可能な、意匠性に優れた塗料などを提供する。【解決手段】繊維状物質２を含む異形着色ゲル粒子１と、繊維状物質を含まない着色ゲル粒子と、樹脂製ビーズと、バインダー樹脂と、を含み、前記樹脂製ビーズは、バインダー樹脂の固形分１００重量部に対して１０～１２０重量部含まれており、塗装し成膜した塗膜の彩度がマンセル表色系の彩度で３．０以下の塗料とした。ここで、前記異形着色ゲル粒子１は、短径が７ｍｍ以下であり、前記塗料の固形分中に含まれる前記繊維状物質２の量は、１重量％以下である塗料とすることが好ましい。【選択図】図１