BROADCAST SIGNAL RECEIVING DEVICE AND BROADCAST SIGNAL RECEIVING METHOD
To provide a broadcast signal receiving device and a broadcast signal receiving method that replace a CM inserted into a broadcast program received by the broadcast signal receiving device with an appropriate addressable advertisement (replacement CM) and display the addressable advertisement.SOLUTI...
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Format: | Patent |
Sprache: | eng ; jpn |
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Zusammenfassung: | To provide a broadcast signal receiving device and a broadcast signal receiving method that replace a CM inserted into a broadcast program received by the broadcast signal receiving device with an appropriate addressable advertisement (replacement CM) and display the addressable advertisement.SOLUTION: The broadcast signal receiving device of the present embodiment is a broadcast signal receiving device that receives a program transmitted by broadcast signals and connects to a server; the broadcast signal receiving device comprises: a display unit that displays the program; and a control unit that acquires, from the broadcast signals, a first broadcast start time and a first broadcast time length or the first broadcast start time and a first broadcast end time of a first advertisement in the program, and acquires a second advertisement having a second broadcast time length from the server. When the second broadcast time length of the second advertisement matches the difference between the first broadcast time length or the first broadcast start time and the first broadcast end time, the control unit displays the second advertisement.SELECTED DRAWING: Figure 1
【課題】放送信号受信装置が受信する放送番組に挿入されているCMを、適切なアドレッサブル広告(差し替えCM)に差し替えて表示する放送信号受信装置および放送信号受信方法を提供する。【解決手段】本実施形態の放送信号受信装置は、放送信号で送られてくる番組を受信するとともに、サーバと接続する放送信号受信装置において、前記番組を表示する表示部と、前記番組の第1の広告の第1の放送開始時刻と第1の放送時間長あるいは第1の放送開始時刻と第1の放送終了時刻を前記放送信号から取得し、第2の放送時間長を持つ第2の広告を前記サーバから取得する制御部と、を具備し、前記制御部は、前記第2の広告の第2の放送時間長が、前記第1の放送時間長あるいは前記第1の放送開始時刻と前記第1の放送終了時刻との差分に一致する場合に、前記第2の広告を表示する放送信号受信装置である。【選択図】図1 |
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