ADVERTISING EFFECTIVENESS ESTIMATION SERVER, ADVERTISING EFFECTIVENESS ESTIMATION METHOD, AND ADVERTISING EFFECTIVENESS ESTIMATION PROGRAM

ADVERTISING EFFECTIVENESS ESTIMATION SERVER, ADVERTISING EFFECTIVENESS ESTIMATION METHOD, AND ADVERTISING EFFECTIVENESS ESTIMATION PROGRAM

To more accurately estimate advertising effectiveness of advertisements outside a sensing range of a camera.SOLUTION: An advertising effectiveness estimation server includes: an acquisition unit that acquires a captured video captured by at least one camera capturing a capturing area including at le...

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Bibliographische Detailangaben
Hauptverfasser: ONISHI MUKUMO, KUROSAWA YUTA, INADA YOSHIKI, TAJIMA TAKASHI, SAITO TAKAMITSU, KANAMORI MITSUHIKO, TAKAI YASUMITSU
Format: Patent
Sprache:eng ; jpn
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:To more accurately estimate advertising effectiveness of advertisements outside a sensing range of a camera.SOLUTION: An advertising effectiveness estimation server includes: an acquisition unit that acquires a captured video captured by at least one camera capturing a capturing area including at least a part of a viewing area where advertising media can be viewed and first detection information regarding a person detected from the captured video; a model creation unit that creates an expanded estimation model that estimates advertising effectiveness of the advertising media in the viewing area based on the first detection information and second detection information regarding a person in the viewing area; and an advertising effectiveness estimation unit that estimates and outputs the advertising effectiveness using the expanded estimation model and the first detection information.SELECTED DRAWING: Figure 1 【課題】カメラの検知範囲外における広告の広告効果をより高精度に推計する。【解決手段】広告効果推計サーバは、広告媒体を視聴可能な視聴エリアの少なくとも一部を含む撮像エリアを撮像する少なくとも１つのカメラにより撮像された撮像映像と、撮像映像から検出された人物に関する第１の検出情報とを取得する取得部と、第１の検出情報と視聴エリアの人物に関する第２の検出情報とに基づいて、視聴エリアにおける広告媒体の広告効果を推計する拡大推計モデルを作成するモデル作成部と、拡大推計モデルと第１の検出情報とを用いて、広告効果を推計して出力する広告効果推計部と、を備える。【選択図】図１