INFORMATION PROCESSING DEVICE

To provide an information processing device which can suppress a construction cost of a system while utilizing evaluation accuracy of an advertisement using a camera.SOLUTION: An information processing device according to the present disclosure for estimating the number of people who view an out-of-home advertisement comprises: viewing information acquisition means which acquires viewing information to the advertisement based on an image obtained by photographing a person who can view the first advertisement provided at a first point; relation acquisition means which acquires a relation between the staying time of the person and an index of the number of people who view the advertisement specified on the basis of the viewing information; staying time acquisition means which acquires the staying time of the person who possesses a device that can communicate to a radio device based on a radio signal received from the radio device arranged at a second point where the second advertisement is provided; and estimation means which estimates the number of people who view the second advertisement by applying the relation to the staying time obtained for the second point. The viewing information includes the staying time of the person who can view the first advertisement and information on whether the person has viewed the first advertisement.SELECTED DRAWING: Figure 1 【課題】カメラを用いた広告の評価精度を活かしつつ、システムの構築コストを抑制することが可能な情報処理装置を提供する。【解決手段】 本開示に係る情報処理装置は、アウトオブホーム（ＯＯＨ）広告を目視した人数を推定する情報処理装置であって、第１地点で提供される第１広告を視認可能な人物を撮影した画像に基づく、広告に対する目視情報を取得する目視情報取得手段と、目視情報に基づいて特定される、人物の滞在時間と広告を目視した人数の指標との関係を取得する関係取得手段と、第２広告が提供される第２地点に配置される無線デバイスから受信する無線信号に基づく、無線デバイスと通信可能なデバイスを保持する人物の滞在時間を取得する滞在時間取得手段と、第２地点に関して得られた滞在時間に関係を適用して、第２広告を目視した人数を推定する推定手段と、を有する。このとき、目視情報は、第１広告を視認可能な人物の滞在時間と当該人物が第１広告を目視したかを示す情報を含む。【選択図】図１