INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM

To provide an information processing device, an information processing method, and a program that bring marketing entities closer to consumers or retailers.SOLUTION: A marketing support system includes a server device 10 and terminal devices 20 to 40 that can communicate with each other via a networ...

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Bibliographische Detailangaben
Hauptverfasser:	MASHITA KIMITERU, MINAMII SUSUMU, HAYAKAWA YUTA, ONISHI TAKASHI
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	To provide an information processing device, an information processing method, and a program that bring marketing entities closer to consumers or retailers.SOLUTION: A marketing support system includes a server device 10 and terminal devices 20 to 40 that can communicate with each other via a network. The server device includes an advertising function of supporting marketing entities to advertise products and customer contact points to participate in activities related to such advertisements, a marketing function of supporting marketing entities to perform marketing activities other than advertising products and customer contact points to participate in such activities, and an effect verification function of verifying effects of the advertisements or the marketing activities other than the advertisements.SELECTED DRAWING: Figure 2 【課題】マーケティング主体と、消費者又は小売店とをより近づける情報処理装置、情報処理方法及びプログラムを提供する。【解決手段】サーバ装置１０と端末装置２０～４０とがネットワークを介した相互に通信可能なマーケティング支援システムにおいて、サーバ装置は、マーケティング主体が商品について広告を出すことと顧客接点が当該広告に関する活動へ参加することを支援する広告機能、マーケティング主体が商品について広告以外のマーケティング活動を行うことと顧客接点が当該活動へ参加することを支援するマーケティング機能及び広告又は広告以外のマーケティング活動の効果を検証する効果検証機能を備える。【選択図】図２