INFORMATION PROCESSING DEVICE

To provide a mechanism capable of collecting attributes of various users which are not grasped by an advertiser.SOLUTION: User attributes grasped by an advertisement implementor and the user attributes grasped by an advertiser are partially common and partially different in aspects of number, type,...

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Bibliographische Detailangaben
1. Verfasser:	FUJITA MASANARI
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	To provide a mechanism capable of collecting attributes of various users which are not grasped by an advertiser.SOLUTION: User attributes grasped by an advertisement implementor and the user attributes grasped by an advertiser are partially common and partially different in aspects of number, type, content range, or the like. Therefore, the advertiser designates certain user attributes and requests the advertisement implementor to perform targeting advertisement. If the advertisement implementor uses the user attributes grasped by the advertisement implementor himself to perform the targeting advertisement according to this request, the advertiser estimates and grasps the user attributes used by the advertisement implementor.SELECTED DRAWING: Figure 1 【課題】広告主が把握していない多種多様なユーザの属性を収集し得る仕組みを提供する。【解決手段】広告実施者が把握しているユーザ属性と広告主が把握しているユーザ属性は、数、種類、内容、範囲等といった点において、一部が共通であったり、一部が異なっていたりする。そこで、広告主が広告実施者に対して或るユーザ属性を指定してターゲティング広告を依頼し、この依頼に応じて広告実施者が自身の把握しているユーザ属性を用いてターゲティング広告を行った場合に、その広告実施者が用いたユーザ属性を広告主が推定して把握する。【選択図】図１