GENERATION DEVICE, GENERATION METHOD, AND GENERATION PROGRAM

To grasp influences of a contact target on users with different contact manners.SOLUTION: The generation device according to the present application includes: an estimation unit for estimating the contact manner of each user to a predetermined contact target (whether the user had a contact with an a...

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Bibliographische Detailangaben
1. Verfasser:	NAKAMURA YUKIYOSHI
Format:	Patent
Sprache:	eng ; jpn
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	To grasp influences of a contact target on users with different contact manners.SOLUTION: The generation device according to the present application includes: an estimation unit for estimating the contact manner of each user to a predetermined contact target (whether the user had a contact with an advertisement as a contact target, for example); and a generation unit for generating information which shows the influence of a predetermined contact target on each user by using information on a plurality of user groups with different contact manners (user groups who had a contact with the advertisement and user groups who had no contact with the advertisement, for example).SELECTED DRAWING: Figure 1 【課題】接触態様が異なる各利用者に対して接触対象が及ぼす影響を把握する。【解決手段】本願に係る生成装置は、所定の接触対象に対する各利用者の接触態様（例えば、接触対象である広告に利用者が接触したか否か）を推定する推定部と、それぞれ接触態様が異なる複数の利用者群（例えば、広告に接触した利用者群と、広告に接触しなかった利用者群）の情報を用いて、所定の接触対象が各利用者に対して及ぼす影響力を示す情報を生成する生成部とを有することを特徴とする。【選択図】図１